RELIGIOSO Window Display
15 February 2011
Visual Merchandising (Window Display) Project #1
Makati City, Philippines
When we introduced Visual Merchandising as one of the new services of K I S H recently, we were approached right away by several retailers to provide them the service. One of the very first to approach us was RELIGIOSO at GB 5. I have seen their window displays before, and have seen a few interesting ones, so for us it was a challenge. The change of display was part of the launch of their new collection. One of the inspirations of the new collection was the weaved pamaypay. It took me a few days to finalize the concept until it hit me to use the pamaypay.
The initial concept was to just attach 3 same-sized pamaypays but that was scratched because it didn’t have the wow factor, and then we realized that we should not limit it to 3 pieces, and instead just make it look like a flower. That one worked. There were a couple of weeks of preparation. It was not just about the flower pamaypays but even the right kind of wire needed was a big discussion because it will be exposed in the window. What was available was black and that will not work with the beige color of the pamaypays so we have to paint them. The bulb was a major headache because it can burn the pamaypays made of natural materials so we decided to use LED lights even if it is 5 times more expensive. Then there was the issue of how to connect the eleven wirings on the ceiling since the window was not really designed to accommodate hanging stuff and also, GB 5 management will not allow drilling on the ceiling. So we ended up magically attaching the 2 long rods somewhere over the rainbow.
A major set-up can not happen in 1 hour. We have to install after mall hours which is 9pm, and it lasted more than 5 hours till 3 am. And last, you cannot have a successful installation if you do not have efficient and smart staff which thank God I have!
When I saw the final window display, I was very happy that I wanted to do a chandelier made of pamaypays!
If you get to visit GB5 check it out at level 2.
Showing the 2 options
Precise measurements were needed
No easy task to install sticker that big
Colored photos by Marty Ilagan