1 February 2011
You enter a store and you look around and suddenly you smile. You smile because what see you are wonderful organic products and the store is beautiful without trying hard. That’s the experience you get when you enter Ritual at The Collective.
From the outside you are drawn on how simple the inside , it looks clean and simple. Closer inspection you see several types of organic vinegar, sugar, coffee, bed and bath products and others coming from different parts of the country.
I also saw this tongue cleaner. Yes you read it right, there is a such a thing as a tongue cleaner.
They also have aprons, cotton shopping bags and some kitchen wares that are mostly of natural materials and yes they also have Turumpo as gift (do not know what it is called in English).
I love the way they label their stuff, it’s also very simple and cost efficient. And yes they serve coffee too.
Looking at the product and you can not help but ask, are we going back to the most basic of things? Are we sick of the commercially available products in the market? Maybe we are.
This caught my attention, an old log book of credits, circa 1920’s
Just look at the beautiful handwriting!
“Ritual is co-owned and co-managed by Roberto Crisostomo and Beatrice Misa. The store is a general store that serves as a mini natural grocer and cafe. Ritual carries eco-friendly, organic and natural products from organic farmers, artisans, craftsmen and environmentally sound businesses.
The products include bath and body products (soap, shampoo, massage oils, lip balms), culinary items (organic coffee, organic rice, organic sugar, natural yogurt and ice cream), household cleaners, (laundry soap, dishwashing liquid, surface cleaners and disinfectants), clothing and accessories (organic cotton and pina clothing) among others. It values and encourages environmental practices like bringing one’s own container to avoid plastic.
The store mission is to touch “everyday life rituals” and give meaning to to each of them. Ritual is about quality of life – from the first sip of fresh coffee in the morning to a soothing shower before going to bed. "
(From The collective website)
It takes some very creative and passionate people to open such a store like this. I just hope people will support them so that they survive. Stores like this provide excitement to the neighborhood. You can also catch some of their products on Sundays at the Legaspi market. I wish stores like this will sprout all over small streets because they give streets identities.
“Forget buildings remember the streets”
7274 Malugay Street
San Antonio, Makati